Businesses: Do you create a Facebook Profile or a Facebook Fan Page?

Facebook Image

Do you own a business and want to have a presence on Facebook? Everywhere I go I hear people talking about the importance of Facebook for businesses.  In fact, I am one of those people telling business owners that it is important to have a presence on Facebook.

When a business sends me a friend request, I applaud that business for wanting to create a presence on Facebook. However, I feel the creator(s) of that profile don’t really understand what they are doing or they wouldn’t have used a Personal Profile for their business.  At least that’s what I’m hoping, because I can’t imagine why anyone would knowingly use a Personal Profile as their business page as part of the internet strategy.

I’ll get off my soapbox so we can continue…

So, how does one promote a business on Facebook?  The first thing to do is to create a Personal Profile on Facebook. Once that is done then you as a person can create a Fan Page for your business.

There seems to be much confusion about this so let’s begin by going over the differences between a personal profile and a fan page:

Personal Profile vs. Fan Page 

First off there are some very important differences between a Personal Profile and a Fan Page.

The biggest difference is that Perosnal Profiles are for people.  Real people that put their face (i.e. personal photo) in the section for profile photo. Even if the primary reason you are joining Facebook is to gain visibility for your company, it is very important to keep your Personal Profile current. This allows you to build and maintain relationships with family, friends and potential clients.

Fan Pages are for businesses, organizations, places, brands or products, musicians, authors, speakers, public figures, etc. Facebook set up this ability to create a Fan Page for the express purpose of promoting your business, brand or product.

In fact, it is actually against Facebook terms and conditions to use a Personal Profile for a business. If Facebook finds your Personal Profile set up as a Business Profile, it’s possible that they may delete your profile.  Any friends gathered, status updates, photos, events, games (i.e. farmville) will be lost.  All that hard work will have been wasted.

One last thing – even though you can only have one Personal Profile you can have an unlimited number of Fan Pages.

Friends vs. Fans

Did you know that you can only have 5,000 friends? Personal Profiles are limited to 5,000 friends. That’s it. 5,000 may seem like a large number, but if you’re a large company – you could have 5,000 employees. Even if you’re a small company or an author, musician or other public figure it is very possible that there are more than 5,000 people that want to connect with you. So if you’re a business why would you want to limit yourself to only 5,000 connections?

Fans pages can have an unlimited number of fans!  This is very important to understand and the potential reach you can have. Facebook for example has 47,845,961 fans (as of 12:30am 7/7/11). Lady Gaga has 40,027,142 fans. Rock Pianist Scott D Davis has 4,831 – a much more modest number but if his Page were a Personal Profile page instead of a proper Fan Page he would almost be at his limit.

If your goal is to build a business or increase your personal celebrity, you don’t want to limit the number of connections you can develop. Fan Pages are a great way to interact with an unlimited number of customers and clients – your FANS! These fans want to support you and interact with you. And a Fan Page is the perfect place to engage with them.

Search Engine Optimization (SEO)

Lastly, your Fan Page can be a vital part of your overall online strategy.  This is next part is way cool. Did you know that Fan Pages are indexed by Google and the other search engines? That means when your Fans or potential Fans search for you online, your Fan Page may come up in their search.  Just another way to get in front of those to whom you are marketing.

Personal Profiles are NOT indexed by Google or the other search engines. So if you’re using a Personal Profile as your business presence on Facebook you are missing a huge opportunity to get noticed by the search engines. Therefore, if you set up a Personal Profile in your business name, you are not maximizing your online exposure.

Summary

Personal Profiles

  1. for individuals, real people
  2. Limit 5,000 “friends”
  3. Not indexed by search engines

Fan Pages

  1. for businesses, organizations, places, brands or products, musicians, authors, speakers, public figures, etc.
  2. Unlimited number of “fans”
  3. Indexed by search engines
I hope you found this blog post useful.
Tonight, July 7th at 6pm at the Hyatt Place in Roseville, CA Michele Valencia and I are putting on a 4 hr Facebook workshop. If you have questions about Facebook and are in the Sacramento Area I would encourage you to register for our event. Register here!

Do you have a fan page?

Do you think that businesses would benefit from having a fan page?

Social Media Project: Day 6

Does Social Media Benefit Small Business Owners?

Last Thursday was Social Media Day at News10 in Sacramento. I attended the event with my seminar partner Michele Valencia. Towards the end of the event we interviewed a few people and asked them if and how they use social media and also if they thought the use of social media was beneficial to their businesses.  Here are four of our interviews:

Bill Walker interviews Doug Fitzsimmons, Owner of Pinnacle Computer Care

Continue reading Does Social Media Benefit Small Business Owners?

Remembering The Declaration of Independence


The Declaration of Independence

As we celebrate our nations independence I thought it would be a good idea to take some time and think about what is must have been like for Thomas Jefferson, Benjamin Franklin, John Adams and the other founding fathers as they were appointed with the task to sever ties with Great Britain and oversee the creation of a new nation.

By the time the Declaration of Independence was adopted in 1776 the 13 Colonies had been at war with Great Britain for more than a year. The colonies’ relationship with Great Britain had been deteriorating for years.  Many colonists hoped for reconciliation while others felt independence from Britain was imminent.

Had the British won the founding fathers would have been executed for treason.  I am grateful for their brave work creating this great nation. Here is a small (okay, kind of long) history of the Declaration of Independence as found on the National Archives website:

The Declaration of Independence: A History

Nations come into being in many ways. Military rebellion, civil strife, acts of heroism, acts of treachery, a thousand greater and lesser clashes between defenders of the old order and supporters of the new–all these occurrences and more have marked the emergences of new nations, large and small. The birth of our own nation included them all. That birth was unique, not only in the immensity of its later impact on the course of world history and the growth of democracy, but also because so many of the threads in our national history run back through time to come together in one place, in one time, and in one document: the Declaration of Independence.

Moving Toward Independence

The clearest call for independence up to the summer of 1776 came in Philadelphia on June 7. On that date in session in the Pennsylvania State House (later Independence Hall), the Continental Congress heard Richard Henry Lee of Virginia read his resolution beginning: “Resolved: That these United Colonies are, and of right ought to be, free and independent States, that they are absolved from all allegiance to the British Crown, and that all political connection between them and the State of Great Britain is, and ought to be, totally dissolved.”

…One by one, the Continental Congress continued to cut the colonies’ ties to Britain. The Privateering Resolution, passed in March 1776, allowed the colonists “to fit out armed vessels to cruize [sic] on the enemies of these United Colonies.” On April 6, 1776, American ports were opened to commerce with other nations, an action that severed the economic ties fostered by the Navigation Acts. A “Resolution for the Formation of Local Governments” was passed on May 10, 1776.

At the same time, more of the colonists themselves were becoming convinced of the inevitability of independence. Thomas Paine’s Common Sense, published in January 1776, was sold by the thousands. By the middle of May 1776, eight colonies had decided that they would support independence. On May 15, 1776, the Virginia Convention passed a resolution that “the delegates appointed to represent this colony in General Congress be instructed to propose to that respectable body to declare the United Colonies free and independent states.”

It was in keeping with these instructions that Richard Henry Lee, on June 7, 1776, presented his resolution…On June 11 consideration of the Lee Resolution was postponed by a vote of seven colonies to five, with New York abstaining. Congress then recessed for 3 weeks. The tone of the debate indicated that at the end of that time the Lee Resolution would be adopted. Before Congress recessed, therefore, a Committee of Five was appointed to draft a statement presenting to the world the colonies’ case for independence.

The Committee of Five

The committee consisted of two New England men, John Adams of Massachusetts and Roger Sherman of Connecticut; two men from the Middle Colonies, Benjamin Franklin of Pennsylvania and Robert R. Livingston of New York; and one southerner, Thomas Jefferson of Virginia. In 1823 Jefferson wrote that the other members of the committee “unanimously pressed on myself alone to undertake the draught [sic]. I consented; I drew it; but before I reported it to the committee I communicated it separately to Dr. Franklin and Mr. Adams requesting their corrections. . . I then wrote a fair copy, reported it to the committee, and from them, unaltered to the Congress.” (If Jefferson did make a “fair copy,” incorporating the changes made by Franklin and Adams, it has not been preserved. It may have been the copy that was amended by the Congress and used for printing, but in any case, it has not survived. Jefferson’s rough draft, however, with changes made by Franklin and Adams, as well as Jefferson’s own notes of changes by the Congress, is housed at the Library of Congress.)

Jefferson’s account reflects three stages in the life of the Declaration: the document originally written by Jefferson; the changes to that document made by Franklin and Adams, resulting in the version that was submitted by the Committee of Five to the Congress; and the version that was eventually adopted.

On July 1, 1776, Congress reconvened. The following day, the Lee Resolution for independence was adopted by 12 of the 13 colonies, New York not voting. Immediately afterward, the Congress began to consider the Declaration. Adams and Franklin had made only a few changes before the committee submitted the document. The discussion in Congress resulted in some alterations and deletions, but the basic document remained Jefferson’s. The process of revision continued through all of July 3 and into the late morning of July 4. Then, at last, church bells rang out over Philadelphia; the Declaration had been officially adopted.

The Declaration of Independence is made up of five distinct parts: the introduction; the preamble; the body, which can be divided into two sections; and a conclusion. The introduction states that this document will “declare” the “causes” that have made it necessary for the American colonies to leave the British Empire. Having stated in the introduction that independence is unavoidable, even necessary, the preamble sets out principles that were already recognized to be “self-evident” by most 18th- century Englishmen, closing with the statement that “a long train of abuses and usurpations . . . evinces a design to reduce [a people] under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.” The first section of the body of the Declaration gives evidence of the “long train of abuses and usurpations” heaped upon the colonists by King George III. The second section of the body states that the colonists had appealed in vain to their “British brethren” for a redress of their grievances. Having stated the conditions that made independence necessary and having shown that those conditions existed in British North America, the Declaration concludes that “these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved.”

…After the Declaration had been adopted, the committee took to Dunlap the manuscript document, possibly Jefferson’s “fair copy” of his rough draft. On the morning of July 5, copies were dispatched by members of Congress to various assemblies, conventions, and committees of safety as well as to the commanders of Continental troops. Also on July 5, a copy of the printed version of the approved Declaration was inserted into the “rough journal” of the Continental Congress for July 4. The text was followed by the words “Signed by Order and in Behalf of the Congress, John Hancock, President. Attest. Charles Thomson, Secretary.” It is not known how many copies John Dunlap printed on his busy night of July 4…

The Engrossed Declaration

On July 9 the action of Congress was officially approved by the New York Convention. All 13 colonies had now signified their approval. On July 19, therefore, Congress was able to order that the Declaration be “fairly engrossed on parchment, with the title and stile [sic] of ‘The unanimous declaration of the thirteen United States of America,’ and that the same, when engrossed, be signed by every member of Congress.”

Engrossing is the process of preparing an official document in a large, clear hand. Timothy Matlack was probably the engrosser of the Declaration. He was a Pennsylvanian who had assisted the Secretary of the Congress, Charles Thomson, in his duties for over a year and who had written out George Washington’s commission as commanding general of the ContinentalArmy. Matlack set to work with pen, ink, parchment, and practiced hand, and finally, on August 2, the journal of the Continental Congress records that “The declaration of independence being engrossed and compared at the table was signed.” One of the most widely held misconceptions about the Declaration is that it was signed on July 4, 1776, by all the delegates in attendance.

John Hancock, the President of the Congress, was the first to sign the sheet of parchment measuring 24¼ by 29¾ inches. He used a bold signature centered below the text. In accordance with prevailing custom, the other delegates began to sign at the right below the text, their signatures arranged according to the geographic location of the states they represented. New Hampshire, the northernmost state, began the list, and Georgia, the southernmost, ended it. Eventually 56 delegates signed [the Declaration of Independence]…

Continue reading Remembering The Declaration of Independence

Montserrat Valencia Reviews



Front Cover - The Mystery of the Grinning Buddha by David R ChristensenYesterday I mentioned that I had some footage that needed to come off the video camera.  Today I transferred all of the video from the camcorder to my iMac. This was the first opportunity I’ve had to use iMovie.  It’s definitely not professional video editing software but I can’t think of any software that is easier to use to create and upload movies to YouTube.

I was able to upload 4 videos to YouTube to my account plus 2 for my friend Michele Valencia. By the way she wrote a blog post today that’s called Social Media Capitalized with Video. If you get the chance check out her post.

But now to today’s post.  Yesterday was the first time that I have recorded a “book review” on video.  I think it’s kind of cool and I think more people should be filming book reviews.

Continue reading Montserrat Valencia Reviews “The Mystery of the Grinning Buddha”

Do You Use Video to Market Yourself?



I have wanted to incorporate video into my blog posts for a long time now but have yet to really embrace it. I only have one video of my playing the piano online and that is a duet I did with a friend of mine at a house concert. I have always been worried about producing high quality video. I thought that if it wasn’t professional looking enough that know one would watch it. In essence, I have let fear prevent me from posting more video. I hope to change that.

I spent a few hours today with my friend Michele with the intent to film our intro videos for our website and a book review for The Mystery of the Grinning Buddha by David R. Christensen. After 3 hours we didn’t have any usable video.  Then we started getting serious about the book review and after several takes we have content that I feel comfortable posting.  I will try and get it posted tomorrow.

I also have a video of me describing how a pen works which should be posted in the next couple of days as well as a couple of quick interviews that I did with a couple of people at the News10 Social Media Day this past Thursday. I just need to get the video off the camera.

One of the goals of the Social Media Project is to post 15-20 videos per month.  I am learning that will be a challenging goal to reach but I’m going to have a lot of fun while attempting to reach that goal.

What are some of your experiences with video?

How has video enhanced your internet presence?

This post is included in the Social Media Project: Day 2